As a final point, I want to be very careful to point out that discussing an organization's record of being wrong, is not the same as discussing their positions. This is a strawman, and it's more accurately a discussion about the fact that forecasting is hard. And most people are more wrong than right.
It happens on the other side too, as critics bring forth lists of pessimistic statements people made about oil production and incorrectly try to say "People were wrong about oil before... so they will ALWAYS be wrong about Peak Oil."
The phrase "We were supposed to run out of oil five times already in history" is a common trope in Daniel Yergin speeches over the past decade. This is a double strawman, on one hand trying to fool people into thinking Peak Oil is about oil running out (it's not) and second using sleight of hand to get people thinking about failed past projections instead of present day oil production data.
Dr. Richard Miller touched on this today in an interview for Peak Oil Review:
"I don’t think that anyone’s past forecast has got anything to do with current forecasts. The fact that someone else made a call, based on the best information that was available at the time, and that call has subsequently turned out to be wrong, is an interesting fact. But what has it got to do with any new estimate?... The charge that—because all previous estimates have been wrong, therefore all future estimates are going to be wrong as well—is just ludicrous and completely unscientific."
These are data-driven discussions, yet "numbers of times being wrong" isn't the proper metric - the proper metric is data about oil production.
That's where these discussions should always remain grounded. And this is where we should nail CERA - as the lecture by Steven Kopits I highlighted yesterday explained - CERA's position today isn't well grounded in the data we're seeing.
And while a look into CERA's past does not necessarily inform us of the correctness of their current positions, it does tell us a bit about CERA's inherent biases and that they have a long and storied history of believing what they want to believe, telling people what they want to hear, and consistently misinterpreting the data in front of their eyes.
In the ideal world, investors and the public would listen to overoptimistic positions, then the overpessimistic positions, understand that they're both incorrect, and stake their flag somewhere safely informed by the data - in between those two extremes.
Sadly, this isn't how things work because the world and the media continues to have an optimism bias. In reality, when pessimistic voices are proven correct, they are rarely rewarded with the appropriate credit or influence. And when the optimistic voices are continuously proven wrong, they rarely suffer the consequences and continue to achieve even more influence. Daniel Yergin is still the go-to guy whenever the oil press needs a talking head. And in two weeks, CERAWeek - the oil optimism Super Bowl - is still the biggest show in town. And for the low low registration price of $7500 - CERA is more than happy to take your money.